For many years, we studied and observed only CEOs, billionaires, psychologists, and philosophers. The research was deliberately selective, focused only on people at the very top of their respective fields.
Much of what went into this work came from direct discussions and observations over many years.
We collected the ideas, patterns and principles that repeatedly proved meaningful across different people, situations and fields.
Then we distilled them.
Principles Applied is a concise collection of those principles, focused on their application to business strategy and life decisions
